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Guides · Getting started

Where the money goes once you actually start

The question usually comes backwards: «how much is the software?». Software is the smallest line item and the only one that grows only when you grow. What throws most people off is device stock bought too early.

Become a reseller
Per active unit
software does not bill empty seats
Stock
is where cash gets stuck
Installation
is the cost that repeats

The costs, in the order they show up

The devices

The biggest cost up front, and the only one paid in advance. Buying a hundred units «just in case» is the most common mistake.

SIMs and their data

Small per unit, but paid every month for every vehicle, whether it has a client or not.

The installation

Someone's hours. Subcontracted it is a cost per vehicle; done yourself it is your time.

The platform

A monthly fee per active vehicle. No licence up front and no per-module charge.

Domain and branding

One domain a year. The logo and the apps under your name are part of the service.

Support

It appears on no invoice and it is what weighs most once you pass thirty vehicles.

Said the way you say it to your client

Exact words you can use on the visit. No jargon.

«The software grows with the business: ten vehicles, I pay for ten — not a licence for a hundred.»
«The thing to watch is not filling the warehouse with units before you have anyone to fit them to.»

Mistakes that cost money early on

You resell under your own brand. This is who it works for, and with what argument.

Buying too much stock

A unit on the shelf bills nothing and gets old.

Picking the cheapest device

If it reports badly, you pay for it in site visits and lost clients.

Charging only for installation

The business is in the monthly fee. Without it, it is one sale and it is over.

Not budgeting for support

Thirty clients calling is a full-time job.

Everything included

Frequently asked questions

What does it cost to start a GPS tracking business?

The big cost is not the software but the devices, paid up front. Then come the data SIMs, the installation and the platform, which is billed per active vehicle every month.

Is there a licence to pay up front?

No. There is no upfront licence and no per-module charge: all 24 applications are included and you pay per active vehicle, month by month.

What happens if a client suspends a vehicle?

It is not billed that month. When it is reactivated it counts again and keeps its history.

What is the most expensive early mistake?

Buying too much stock. A device on the shelf earns no monthly fee and gets old. Buy against sales, not just in case.

Are there volume discounts?

Yes, the price per vehicle falls with volume, and there is also a discount for paying a year in advance.

Let us run the numbers on your real volume

Tell us how many vehicles you have today and how many you expect in a year, and we will price it.

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