The map is the screen your client looks at every day. If the map provider raises the price or changes the terms, the problem lands on you. That is why we run our own maps.
Map cost is not a variable that can wreck your margin.
It does not depend on the terms of a company we do not control.
The client gets used to an interface and it isn't changed on them without warning.
Focused on where your clients actually work.
A slow map makes the client stop logging in, and then cancel.
If a large client needs something specific on the map, it can be looked at.
Exact words you can use on the visit. No jargon.
“The map is ours. Nobody outside can raise the price and pass it on to you.”
“You'll be looking at the same screen three years from now. We won't change it because some provider changed policy.”
You resell under your own brand. This is who it works for, and with what argument.
Anyone signing long contracts asks what can change along the way.
Where a per-vehicle cost increase multiplies by hundreds.
You need to know your cost won't move because someone else decided so.
Where map provider terms change from country to country.
Because a third-party map can change its terms or its price overnight, and that hits all your clients at once with nothing you can do about it.
Yes, and on top of that it does not depend on an external provider's usage quotas.
There is no charge per module or for map usage.
Your margin depends on your costs being predictable.