A client who loses a year of history loses trust permanently. Backups are invisible, they don't sell themselves, and nobody asks about them until the day they are needed.
It doesn't depend on anyone remembering to run it.
Run overnight so your clients' service isn't affected.
A backup never tested is not a backup. Recovery is tested.
The client can look back months, not just last week.
Backups preserve the separation between resellers.
It is defined what gets done, and in what order, if something happens.
Exact words you can use on the visit. No jargon.
“Your vehicle history doesn't live in one place. It is copied every day.”
“And it isn't just scheduled: we test that it can actually be recovered.”
You resell under your own brand. This is who it works for, and with what argument.
Those with an IT department that reviews before approving a supplier.
Those legally or contractually obliged to retain records.
Where history is evidence in a claim.
Where losing data is losing money directly.
When a large client audits you, this page is the answer.