A reseller isn't buying a platform: they are buying a business. And a business is judged with numbers, not features. These are the sums to do.
What you charge your client minus what you pay us.
Margin per vehicle multiplied by your active vehicles.
You buy the hardware and charge the client, upfront or financed.
How many months to recover what you invested per vehicle.
Every additional app is new margin on the same client.
How many vehicles you need for the business to stand on its own.
Exact words you can use on the visit. No jargon.
“Let's do the sums together: what you plan to charge, what you pay, and how many vehicles you think you'll have in a year.”
“And don't forget the apps: that's where the margin most people leave on the table is.”
You resell under your own brand. This is who it works for, and with what argument.
The device and the installation are part of the investment too.
There are always clients who pay late. Plan for it.
The most expensive mistake: everything else goes uninvoiced.
Supporting the end client costs something too.
By subtracting from your selling price the platform cost, the data line and the proportional share of the device and the installation. The calculator does that sum with your numbers.
It depends on the market and on the service you give. What should not be left out of the sum is the cost of support, which appears on no invoice and weighs most as you grow.
The up-front charge usually covers it. If you give it away to close the sale, you recover it through the monthly fees, and there the number that matters is how many months that client stays.
It is the most useful conversation we can have before you decide.