Promising a week and delivering in two months ruins the relationship from the start. These are the timelines as they actually happen, separating what we control from what we don't.
The fastest part. Domain, colours and logo are configured on our side.
Depends on the domain pointing correctly. Usually a matter of hours.
Google reviews and publishes. Timelines are reasonable and predictable.
Apple is stricter and may request changes. It is the least predictable part.
Requires a few changes on your domain plus propagation time.
If the store accounts aren't open, the clock doesn't start.
Exact words you can use on the visit. No jargon.
“The platform under your brand is running quickly. The iPhone app is what can take time, and that isn't up to us, it's up to Apple.”
“I'll keep you posted on each part. I won't tell you it's ready when it isn't.”
You resell under your own brand. This is who it works for, and with what argument.
You can start with the web platform while the apps are being reviewed.
Don't announce the app until it is approved. Apple gives no dates.
Allow margin: store timelines cannot be rushed.
You can start with the basics and add the rest later.
And tell you if it slips, instead of leaving you waiting.