The difference between reselling somebody else's product and owning a platform is decided in the address bar. If your client types your company's name and lands there, you are the technology company.
Your clients log in at your company's address. Not a shared one.
The panel takes on your identity. Your client sees your brand on every screen.
Alerts and reports go out in your company's name, not ours.
The site's security certificate is issued for your domain.
It also carries your name and icon in the stores.
The reports the client downloads carry your brand.
Exact words you can use on the visit. No jargon.
“This is my company's platform. Go to our site and your fleet is right there.”
“The report email will arrive from us, not from a supplier you have never heard of.”
You resell under your own brand. This is who it works for, and with what argument.
A supplier with its own platform doesn't compete with the installer down the street.
If the client doesn't know who is behind it, they can't go around you.
Many companies require the supplier to have a platform in its own name.
You can have your own resellers under your brand.
Yes. Your client goes to an address of yours, with your logo, and never sees our brand.
Yes, the domain is bought in your name, which is the right way: it should be yours, not ours.
Yes, it can be changed whenever you want.
It is the foundation of the whole model. Let's start with your domain.