Bofan

For the reseller

Bofan: how not to lose the customer who only looks at the price

Chinese manufacturer from Shenzhen with more than a decade in the market. Its catalogue mixes vehicle trackers, personal devices, pet locators and alarms.

Who you sell it to: the one-car customer comparing prices online, and anyone who wants a personal or pet locator.

What it earns you: volume and a way in. Plenty of customers start with the cheap device and move up later; what keeps them is not the hardware, it is your service.

What to watch: the budget range fails more often. Work out from day one how many warranty visits your margin can absorb — that is the sum that sinks new resellers, not the purchase price.

If you are starting out with this range: which tracker to buy first, what it really costs to start and theft prevention and immobilising.