EELink

For the reseller

Eelink: cover several customer types with a single supplier

Chinese manufacturer from Shenzhen, producing since 2004. Its catalogue covers vehicle and motorcycle trackers, battery units for assets and personal devices.

Who you sell it to: almost everyone. It is the all-rounder for a reseller starting out who cannot afford five different suppliers.

What it earns you: it simplifies your stock and your logistics. One order, one contact, one warranty process. That is worth more than it sounds when you are three people.

What to watch: don't mistake variety for uniform quality. Test each part number before it goes in your catalogue — within the same brand they differ a lot.

If you are starting out with this range: which tracker to buy first, what it really costs to start and theft prevention and immobilising.

Which protocol it speaks: EELink devices reach the platform over the Eelink protocol. Its page explains what it is and how it works.