Epcom

For the reseller

Epcom: the advantage isn't the device, it's having it in the warehouse next door

Mexican brand tied to wholesale distribution of security technology. It combines tracking with mobile video recorders.

Who you sell it to: customers in Mexico and Central America, above all the ones in a hurry.

What it earns you: availability. You get it through the local channel, with spares and warranty nearby. In this business many sales are not won by the best device: they are won by whoever can install on Tuesday. And not having your capital parked in a container from Asia changes your cash flow.

What to watch: buying through the local channel costs more per unit. If your customer compares against an import price, you will have to defend the backup argument — have it ready.

This brand comes in by project, not over the counter: connecting it to another system, freight transport and how the business is set up.