Escort

For the reseller

Escort: not a tracker — this is where the big margin is

Russian manufacturer of fuel level sensors. It does not compete with the tracker: it is installed alongside it.

Who you sell it to: every cargo, machinery or transport fleet where fuel is the big cost line. If you have already sold tracking to a haulier, this is your natural next product.

What it earns you: one of the best sales in the sector — device plus sensor plus installation with calibration multiplies the ticket several times over. And the customer who sees the saving on his fuel bill does not leave.

What to watch: calibration is half the job, and it has to be redone if the tank changes. Always budget sensor plus calibration, and never sell fuel reports to anyone without a sensor fitted.

What gets sold alongside this brand: fuel control, freight transport and what to charge and how often.