Guardmagic

For the reseller

Guardmagic: it doesn't sell tracking, it sells the saving the customer can see

Its speciality is not ordinary trackers: it is fuel control — level sensors and tank monitoring — including fuel carried as cargo.

Who you sell it to: alongside the tracker, never instead of it. Haulage, agriculture, construction and anyone who suspects fuel is being stolen.

What it earns you: the most profitable sale in this business. Tracking is bought out of fear; fuel control is bought for money, and the customer can do the arithmetic. Show him what disappeared last month and the service pays for itself — and he stops arguing about price.

What to watch: it all depends on calibration. A badly fitted sensor produces false figures and destroys your credibility with that customer permanently. Charge properly for the installation and never let untrained staff do it.

What gets sold alongside this brand: fuel control, freight transport and what to charge and how often.