Thinkpower

For the reseller

Think Power: agriculture and at-risk staff, two customers almost nobody works

Chinese manufacturer of machine-to-machine equipment. What is interesting is where it says its devices are used: fleet management, control of staff in special roles, asset condition monitoring and smart agriculture.

Who you sell it to: agriculture and operations with staff in the field or working alone. These are customers your competition is not talking to, because it only thinks about vehicles.

What it earns you: monitoring at-risk staff is sold as an obligation to protect the worker, not as a saving, and that sale is not argued on price. And agriculture buys by season and in quantity.

What to watch: this is personal data and it raises your level of responsibility: inform the worker in writing and keep that document. Confirm availability and spares in your country before committing to a rollout.

Where this brand pays for itself: tracking in agriculture, construction and machinery and connecting it to another system.