Bitrek

For the reseller

Bitrek: tracker, fuel sensor and camera from the same house

Ukrainian manufacturer producing since 2010 with its own plant and development. It does not only make trackers: it also makes fuel-level sensors and video systems.

Who you sell it to: logistics, agriculture, construction and specialist machinery — the customer who burns a lot of fuel and suspects it is disappearing along the way.

What it earns you: this is the key part for your business — being able to sell device, sensor and camera from one manufacturer. No compatibility arguments, and above all no "that's not mine, that's the other supplier's" when something fails. One responsible party means fewer hours from your technician.

What to watch: a fuel sensor either goes in properly or it is worthless. Budget the calibration as part of the job — don't give it away, because that is where the margin goes.

What gets sold alongside this brand: fuel control, freight transport and what to charge and how often.

Which protocol it speaks: Bitrek devices reach the platform over the Bitrek protocol. Its page explains what it is and how it works.