ERM Advanced Telematics

For the reseller

ERM: genuine anti-theft, and a warning about the name

Israeli manufacturer from Rishon LeZion, founded in 1985. It comes from vehicle security and theft prevention: devices that are hard to disable, with driving analysis and immobilisation.

Who you sell it to: by project, with an insurer or a finance company behind it. Also to the private owner of an expensive vehicle who has already been robbed once.

What it earns you: it is one of the few brands where you can promise resistance to sabotage without overstating. That justifies a price an ordinary tracker cannot carry.

An important commercial warning: its product line is called StarLink, and it has no relation whatsoever to the satellite internet service of the same name. Clear that up in the first conversation or you will waste time undoing the confusion.

To put the anti-theft offer together: theft prevention and immobilising, vehicle rental and what to charge and how often.

Which protocol it speaks: ERM Advanced Telematics devices reach the platform over the ERM StarLink protocol. Its page explains what it is and how it works.