Gator

For the reseller

Gator: two different businesses inside one brand

Chinese manufacturer from Shenzhen with two separate lines: vehicle trackers and locator watches for children.

Who you sell it to: the vehicle line, to the usual customers. The watch line, to parents — and that is a completely different sale.

What it earns you: the children's watch is a large market with little professional competition. It sells on the school calendar: the peak comes before term starts. Prepare the campaign in time and it is revenue that competes with nothing else in your book.

What to watch: selling to families is a different kind of support — calls from non-technical people at any hour. And it is a minor's data: treat the privacy side with maximum care and state it plainly in your contract.

Here you are not tracking a vehicle, you are tracking somebody: field work, security and patrols and guard patrols.

Which protocol it speaks: Gator devices reach the platform over the Reloj GPS and ThinkRace protocols. Their pages explain what they are and how they work.