Ruptela

For the reseller

Ruptela: the one you sell with the fuel sensor beside it

Lithuanian manufacturer from the European professional fleet world. Where you see it most is in cargo: fuel, vehicle data and tachograph.

Who you sell it to: the haulier who has stopped arguing about where the truck is and started asking how much it burns. Fuel is that customer's second biggest cost line, and he will pay to control it.

What it earns you: the margin here is not in the tracker but in the package: device, fuel sensor and installation with calibration. That is a several-thousand sale instead of a two-hundred one, and the customer won't switch on price, because switching means recalibrating the whole fleet.

What to watch: always budget the calibration. A badly calibrated sensor produces data that looks right and isn't, and that destroys the customer's trust in the entire service.

What gets sold alongside this brand: fuel control, freight transport and what to charge and how often.

Which protocol it speaks: Ruptela devices reach the platform over the Ruptela and Ruptela FM-Pro5 protocols. Their pages explain what they are and how they work.